Name: 7 Secrets of Persuasion (Paperback) - James C. Crimmins
Brand: BooksTech
SKU: R000670P
Price: 159.0 INR
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Publisher ‏ : ‎ Rupa Publications India (11 November 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 8129141922
ISBN-13 ‏ : ‎ 978-8129141927
Item Weight ‏ : ‎ 160 g
Dimensions ‏ : ‎ 19.6 x 1.4 x 13 cm
Country of Origin ‏ : ‎ India

7 Secrets of Persuasion is the first book to apply neuroscience to the art of persuasion—that is, it directly translates the latest in neuroscience into practical new techniques for effective persuasion. Based on his years of experience as a professional persuader and advertiser, Jim Crimmins provides us with the tools to communicate in a compelling and persuasive manner. Whether your goal is to persuade one person—a husband, child, or boss or the millions of people who form the market for your product, 7 Secrets of Persuasion is the book for you.