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There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand.