The Context Marketing Revolution Hardcover – by Mathew Sweezey

THECONTEXTMARKETINGREVOLUTION

The Context Marketing Revolution Hardcover – by Mathew Sweezey

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Product details

  • Publisher ‏ : ‎ Harvard Business Review Press (24 March 2020); Penguin Random house
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 163369402X
  • ISBN-13 ‏ : ‎ 978-1633694026
  • Item Weight ‏ : ‎ 454 g
  • Dimensions ‏ : ‎ 15.8 x 3 x 23.8 cm

 

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

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