UNSTARTUP Paperback – by Nistha Tripathi

Unstartup

UNSTARTUP Paperback – by Nistha Tripathi

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Product details

  • Publisher ‏ : ‎ Rupa Publications India (5 June 2022); Rupa Publications India, 7/16 Ansari Road Daryaganj New Delhi 110002
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 280 pages
  • ISBN-10 ‏ : ‎ 9355201583
  • ISBN-13 ‏ : ‎ 978-9355201584
  • Item Weight ‏ : ‎ 200 g
  • Dimensions ‏ : ‎ 19.8 x 12.9 x 1 cm

 

 

How did a nondescript YouTube channel become a unicorn startup?

The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million users later, Unacademy has changed the way Indians learn and also democratized access to high-quality education.

If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup.

In 
Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies and lessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup.

Reams have been written about the glitz surrounding startups, but it is the daily grind, small choices and critical pivots that no one tells you about. 
Unstartup offers a ringside view of how Unacademy ignored conventional advice and created its own playbook for success.
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