Name: IIMA - Business and Intellectual Property: Protect Your Ideas (Paperback) – by Anurag K. Agarwal
Brand: BooksTech
SKU: P00777K
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Publisher ‏ : ‎ Penguin Random House India Private Limited; Illustrated edition (10 August 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 184 pages
ISBN-10 ‏ : ‎ 8184001401
ISBN-13 ‏ : ‎ 978-8184001402
Item Weight ‏ : ‎ 109 g
Dimensions ‏ : ‎ 20 x 14 x 4 cm
Country of Origin ‏ : ‎ India

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.