Name: Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler
Brand: BooksTech
SKU: B99119T
Price: 799.0 INR
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Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler

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Publisher ‏ : ‎ Wiley; 1st edition (1 April 2021)
Language ‏ : ‎ English
Paperback‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1119668514
ISBN-13 ‏ : ‎ 978-1119668510
Item Weight ‏ : ‎ 800 gm
Dimensions ‏ : ‎ 16 x 2.79 x 23.11 cm

Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X. 0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The Whatever-Whenever-Wherever” service delivery · Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5. 0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler

Marketing 5.0;-Paperback -by Hermawan Kartajaya, Iwan Setiawan , Philip Kotler

Product details